The Details

Event Objective

Raise critical unrestricted funds for administrative costs that support the development staff who in turn raise over $4 million for program services.

Strategy

Maximize the net revenue by controlling expenses, both direct and indirect. This meant getting rid of the event’s silent auction that, upon careful review, was actually losing money and engaging only a limited number of guests. We focused instead on a “fund a cause” live auction at a variety of price points, leading to increased at-event revenue from a greater number of guests.

2015-2019 Vendor Partners

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" We’ve worked with Sarah and The Side Lobby to plan and execute our annual fundraising benefit for the past four years. Her expertise in event strategy and planning is invaluable. Thanks to TSL, I can interact with guests and connect with important donors during the event without having to worry about any logistics or planning details. Sarah’s presence and services at our benefits are now a given, and we look forward to planning next year’s event together. "

Christina Peay
Housing Up

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